Why Choose K-Marketing?
K-Marketing bridges the cultural and business gaps between Japan and Australia. Whether targeting Japanese travellers to Australia or Australian travellers to Japan, we provide tailored, cost-effective solutions that leverage decades of expertise and strong networks.
Let Kiyoshi Matsumoto help you succeed in these dynamic markets.
Attracting Japanese to Australia
- Market Analysis
Receive detailed insights on Japanese market, including trends, competitive analysis, and distribution strategies. - Product Development
Optimize your products for Japanese market to stand out and appeal to key suppliers and consumers. - Tactical Campaigns
Create customized sales strategies and advertising campaigns designed specifically for your target audience. We manage both online and offline marketing in English and Japanese.
Here’s an example. - Comprehensive Business Plans
From market entry strategies to financial projections, we create actionable blueprints to help you thrive in Japanese market. - On-the-Ground Representation
Kiyoshi conducts regular sales trips, builds relationships with key players, and can guide you on sales itineraries, offering introductions and follow-ups. - Online Marketing Expertise
From website development to social media strategies, we provide innovative solutions for engaging audiences in Japan. - Agent & Media Educationals
Plan effective familiarization trips for agents and media, leveraging strong airline relationships to ensure success. - Collateral Development
Ensure your marketing materials are culturally adapted, not just translated, for maximum impact in Japan. - Checklist
Looking to grow your Japanese business? Here’s your 7-step checklist to successfully attract more Japanese clients. Click here to get started!
Attracting Australians to Japan
MARKETING STRATEGY
- Perform a full analysis of the Australian market, focusing on competitive insights, industry trends, and SWOT analysis.
- Create a comprehensive business plan, including marketing objectives, strategies, financial goals, and KPIs.
- Customize your products and services to suit Australian consumer needs and preferences.
- Develop impactful online and offline advertisements, supported by a 12-month media schedule (banners, AdWords, print, and travel websites).
- Establish a PR program to connect with Australian travel writers/bloggers and organize annual media familiarization trips.
- Partner with Japanese and Australian airlines, travel agents, and tourism bureaus to boost market reach.
Tactical Sales and Promotion
- Provide sales representation with key Australian travel industry players, including wholesalers, retail distributors, and niche segments.
- Coordinate roadshows and workshops in major cities across Australia and New Zealand.
- Represent your business at trade shows, seminars, and industry events in Australia.
- Organize and execute familiarization programs for Australian travel agents and media, with detailed follow-up for long-term engagement.
- Create engaging marketing materials, including brochures, websites, press kits, and press releases, tailored to the Australian market.
What our clients are saying…
“Kiyoshi is a seasoned travel and hotel marketing specialist who understand the Australian psyche from a unique Japanese perspective. With such insight Kiyoshi is able to effectively translate and influence the Australian market through targeted strategy and PR and promotions. I highly recommend him in gaining worthwhile media exposure for any Japanese product desiring greater awareness within Australia”
“I have had the pleasure of working with Kiyoshi in the capacity of Japanese Cultural Advisor for over 8 years now, commencing in 2013 whilst I worked in Cairns across 2 separate hotels. In 2017 I moved to the Gold Coast with Accor where I continued to work with Kiyoshi until today. In this time Kiyoshi has facilitated 5 trips to Japan with me & numerous domestic trips to visit Tourism partners with myself & my Team. Kiyoshi has provided an exquisite insight into Japanese culture & traditions which have been extremely valuable when attempting to understand how the Japanese conduct business in order to gain successful outcomes and build long term relationships. I would certainly recommend Kiyoshi as a result of his high levels of knowledge, connections domestically & internationally & his ability to explain and translate Japanese culture into a Western perspective. Thank you for your mentorship & also your friendship Kiyoshi & I hope to continue to work & travel with you into the future”
Kiyoshi assisted Baillie Lodges with re-establishing our sales & marketing presence in the Japanese market in 2020/21 in preparation for the return of international travel. We were impressed with Kiyoshi’s commitment, high standard of work, knowledge of the market and its evolving distribution channels. His interactions with the Baillie Lodges team were always very professional and he maintained a high level of communication throughout the project”
“I have had the pleasure of working with Kiyoshi since 2017 when I began in my role at Pullman Cairns International. Kiyoshi has been supporting the hotel sales team in managing the Japanese market for over 20 years and is extremely well known and well regarded by the key decision makers in Osaka and Tokyo. Kiyoshi is an absolute wealth of knowledge on the travel and aviation sectors, and I feel grateful for the opportunity to be learning from him. I have had the privilege of travelling with Kiyoshi to Japan for client meetings and his expertise in navigating us between appointments and to fantastic dining experiences is absolutely first class”
“I have had the great pleasure of travelling to Japan, on numerous occasions, with Kiyoshi for client meetings. Kiyoshi’s relationship with key decision makers in market, coupled with his ability to forecast trends, along with insights into Japanese culture and how to conduct business successfully in Japan have been invaluable to our company over the years”
“I have utilised the services of Kiyoshi for many years. I can highly recommend. Professional, knowledgeable and willing to go to the extra mile”
