The experience to grow your business
Since 2003 K-Marketing has proudly sold and marketed some of Australia’s leading tourism products to the Japanese market.
In 2015 K-Marketing started representing some of Japan’s leading tourism operators and destinations within Australia, setting up a bilateral tourism marketing service that takes advantage of growing airline traffic to and from Australia and Japan.
Kiyoshi Matsumoto, based in Sydney, specializes in cross-cultural communications and marketing, bridging Australian and Japanese business cultures.
With over 35 years of experience in the Australian hospitality and travel industries, he is the principal consultant at K-Marketing. Kiyoshi has helped Australian luxury hotel brands expand in Japan’s trade and consumer travel markets.
He also represents Japanese products in Australia, with clients including ACCOR, Baillie Lodges, QT Hotels & Resorts, and Japan Tourism Agency, among others. Kiyoshi has spent much of his career guiding Australian businesses in Japan, gaining a unique understanding of the country’s culture. His deep knowledge culminated in the 2021 release of Japan Unmasked.
K-Marketing offers market analysis and strategic marketing solutions, including online and traditional advertising, social media management, promotions, and sales representation for Japan and Australia’s travel industries.
Specializing in hotels, inns, attractions, and tourism services, K-Marketing delivers results-focused strategies across both markets
