China Sales & Marketing

K-Marketing is ideally placed to be your Chinese connection.

Market analysis

We analyse and report on the Australia inbound market and the Chinese luxury outbound market. We examine official statistics, speak with Australian ground operators plus Chinese wholesalers and suppliers so as to fully understand the dynamic and ever-changing China market.

Product development

We assist with ensuring that your product is ‘China ready’ – that your hotel or tourism operation successfully meets the needs of the discerning Chinese guest or customer. Sales and marketing collateral, in-house communications, front office procedures as well as food and beverage attract and not detract from gaining high-yield Chinese business.

Tactical advertising campaign programme

K-Marketing can assist you with the best Chinese promotional strategies, whether traditional advertising or fast-paced social media. We offer China friendly design, effective Mandarin rewrites, and a wealth of knowledge on what media is best to capture the wealthy Chinese traveller.

Chinese sales representation

We undertake periodic direct sales activities to known producers of high-yield outbound business to Australia, as well as attend in-market trade shows and events on our client’s behalf. We believe that an in-market presence for our clients is essential in capturing the luxury travel sector and in taking advantage of opportunities as they occur within China.

Naturally we call on all Australian inbound operators handing Chinese business, but these tend to concentrate on mass market only.

Full Chinese market business plan

We can combine all Chinese market strategy, as above, into a practical and cost-effective marketing plan, recommending targeted advertising, sales, PR and social media strategies to capture the high yield Chinese traveller ‘downunder’.