K-Marketing offers the following sales and marketing services to entice Australians to Japan:

MARKETING STRATEGY

  1. Gain a full analysis of the Australian market for your products and services, with a real understanding of your competitive set, of current industry trends plus SWOT analysis. Pricing, promotion and distribution are all featured within a concise tailored report.
  2. Prepare a comprehensive business plan, including marketing objectives, strategies and tactic, as well as financial goals and KPIs.
  3. Product development ensuring that your products and services are ‘a good fit’ for the Australian market.
  4. Write and design appropriate online and offline media advertisements, and prepare a 12 month media schedule – including banners, Adwords, print and travel website listings.
  5. Set-up an effective PR programme targeting Australian online travel writers/bloggers and scheduling an annual media famil programme.
  6. Set up marketing partnerships with appropriate airline/travel agent partners and tourist bureaux.

 

TACTICAL SALES & PROMOTION 

  1. Undertake sales representation with key travel industry players within the Australian market – e.g. key wholesalers, retail distributors and other niche segments.
  2. Roadshows and workshops within key locations in Australia and New Zealand if required.
  3. Representation at any important industry seminars and trade shows.
  4. Put together effective familiarisation programmes for both agents and media, involving full planning, liaison, implementation and follow-up.
  5. Develop marketing collateral such as sales brochures, websites plus press kits and press releases.