Sales & Marketing: Strategy & Development

We specialize in understanding the Japanese market – both inbound and outbound – and offer detailed market assessments for any tourism product or service.

Market analysis

Gain a full analysis of the Japanese or Australian markets for your products and services, with a real understanding of your competitive set, of current industry trends plus SWOT analysis. Pricing, promotion and distribution are all featured within a concise tailored report.

Product development

Ensure that your products and services are ‘a good fit’ for the Japanese or Australian markets and will be selected over and above your competitors by key suppliers! K-Marketing helps create the right solutions to attract the right market, whether group, FIT or incentive.

Tactical campaign programming

K-Marketing will advise on and create a sales plan and advertising campaign to reach your target market in Japan or in Australia. We help you develop impactful sales collateral, create timely PR releases and kits, develop advertisements and seasonal promotions. We work across both traditional offline and new online media in both English and Japanese. Whatever we develop for you is based upon realistic budgets and acceptable targets.

A full business plan

If you need the A to Z of entering the Japanese or Australian markets or sizably growing your inbound market share K-Marketing will produce a full business plan for you. This will contain all items presented above, plus financial goals and business projections – a blue-print for you to successfully capture the lucrative and ever changing Japanese or Australian markets.